Rotterdam’s public transport asked us come up with ideas to boost their employer’s service focus. We suggested not to do any advertising tricks but to use real compliments, sent in by twitter, e-mail and fb. So we tracked the time, place and the employee that each compliment referred to. Then we shot a series of portraits of proud employees next to the compliment they received. These compliments where used on the narrow casting screens and placed in a frame and hung in the RET canteens.
"Everymorning I take the bus to my campus on Heijplaat. Very often the same driversits behind the wheel and I think he is an outstanding example for yourcompany. The other day it was really crowded and two English tourists asked fordirections. Although we had to be on your way, he took the effort to explainthem where to go. He is always friendly, enthusiastic and has a nice remark foreveryone. A big cheer!"