De Perfecte Reis

July 1, 2019

De Perfecte Reis

RET

strategy - brand identity - Platform/app - Campaign

strategy - brand identity - Platform/app - Campaign

Strategy - brand identity - Platform/app - Campaign

Strategy - brand identity - Platform/app - Campaign

Strategy - brand identity - Platform/app - Campaign

Strategy - brand identity - Platform/app - Campaign

Strategy - brand identity - Platform/app - Campaign

Strategy - brand identity - Platform/app - Campaign

Strategy - brand identity - Platform/app - Campaign

Strategy - brand identity - Platform/app - Campaign

Activation

Campaign

Strategy

De Perfecte Reis (The Perfect Journey) is the internal communication theme for employees and stakeholders of the RET. We were asked to come up with a creative way to communicate their new business strategy, the next station of this journey. We made a fun and entertaining magazine full of interviews that also bus conductors and technicians wanted to read, an animation video and a subway map visualizing the new strategic goals as stations.

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