New Identity

September 18, 2019

New Identity

Ahoy Rotterdam

strategy - brand identity - Platform/app - Campaign

strategy - brand identity - Platform/app - Campaign

Strategy - brand identity - Platform/app - Campaign

Strategy - brand identity - Platform/app - Campaign

Strategy - brand identity - Platform/app - Campaign

Strategy - brand identity - Platform/app - Campaign

Strategy - brand identity - Platform/app - Campaign

Strategy - brand identity - Platform/app - Campaign

Strategy - brand identity - Platform/app - Campaign

Strategy - brand identity - Platform/app - Campaign

Strategy

Identity design

As part of a new positioning process we created this identity idea for Rotterdam Ahoy. Focusing on the connecting role by using slashes to make combinations. As in: music/ahoy/fans or business/ahoy/deals

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